
Toward the beginning of his 60-minute speech, he talked the 200+-member audience through a simple exercise of forming groups of 3 –preferably strangers–to spend 6 minutes in a discussion. The topic? Describe something specific from your childhood that affects who you are and how you operate today. Pretty deep. Open up, allow yourself to be vulnerable, he said. Candor is what strengthens and deepens relationships. Get used to it, if you want to have good ones. He said we were allowed to cry. Cry?? In 6 minutes, with strangers in a ballroom? The room buzzed for 6+ minutes, with an obvious feeling that no one was ready to stop talking.
Ferrazzi asked how the experience was. One woman said it was awkward at first, but as people exposed some fairly personal vulnerabilities, it got much easier, warmer. One man said it was like getting to know someone in 6 minutes in a way that usually takes 6 months. The mood of the entire room changed in 6 minutes and I admit I welled up slightly in telling my story – which turned out to be something I had never actually articulated to myself in my entire life in such a concise and meaningful way… despite the fact that I’ve since realized it governs nearly every choice I make.
Ferrazzi’s explanation for why this improves relationships? A common bond was formed almost instantly: we’re all human. When you connect on a level of human vulnerability, personal challenges, simply the experience of dealing with things in adulthood that linger from your childhood, you create a common bond of living in the human condition, and your relationship dynamic –even with a complete stranger– changes. “Change your relationships. Change your life,” he says.
Now, he’s not suggesting to use business colleagues as therapists, but rather to connect in a real and meaningful, honest way. Niceties and politeness can get in the way of moving forward – moving your career forward, moving meetings forward, moving company growth forward, etc. Be candid, and invite candor.
As humans, we need to connect and there is no greater proof than social media. Worldwide, people are reaching out to connect with people they knew in the past, people they want to know intimately in the future (eHarmony, Match.com, Chemistry.com) people they share common interests with, people they want to debate with on various topics. Facebook, Twitter, blogs, are all about sharing who you are and what you think with other people who you hope actually care, and will engage in sharing thoughts with you.
The author has since created Ferrazzi Greenlight, said to “(lead) the industry in strategic relationship management, bringing a fresh, conscious, and holistic perspective to success in the corporate world.”
Among the Greenlight Core Beliefs:
· Business is human.
· Relationships power growth.
· Successful relationships require: Accountability, Intimacy, Generosity, and Candor.
In this era of challenges and lack of certain things (financial, employment, health care, etc.), there is one thing in abundance, says Ferrazzi: people. Connect with them. Be candid, share the human experience, invite and offer feedback, invite and offer help. “Who’s Got Your Back” focuses in on the 3 people currently in your life with whom you can be utterly candid, and you know will be candid with you. Start there.